Skip links

A New Era of Design? Diving Deep into the iPhone 17 and Apple’s September 9th Event

It’s the most wonderful time of the year for tech lovers! The invitations are out, the rumors are swirling, and the entire tech world is focused on one date: Tuesday, September 9th. Here at The Fix, we’re not just technicians; we’re die-hard tech fans, and this year’s Apple event feels like it could be one for the history books.

Why the extra excitement? Because the whispers suggest we’re on the verge of a major design shift. Let’s dive into what could be unveiled when the curtain rises in Cupertino.

 

The Rumor Mill’s Crown Jewel: The iPhone 17 Air

 

For years, the basic silhouette of the iPhone has been an evolution, not a revolution. That might be about to change. The star of this year’s show is rumored to be a brand-new model: the iPhone 17 Air.

Imagine an iPhone that takes its design cues from the revolutionary MacBook Air. The headline feature is its unbelievable thinness, reportedly just 5.5 mm, paired with a spacious 6.6-inch display. This would make it dramatically slimmer than any iPhone ever made.

This isn’t just about shaving off a millimeter; it’s a statement. A design this thin requires incredible engineering—from a more compact battery to a reimagined camera module. We’re talking about a device that could feel almost impossibly light and sleek in your hand, potentially kicking off a new design language for all of Apple’s products. Will it be the biggest design leap since the iPhone X? We can’t wait to find out.

 

Pro Features for Everyone: The Standard iPhone 17 Gets a Major Boost

 

The “Air” might be stealing the headlines, but the standard iPhone 17 is poised for its most significant upgrade in years. The big news is the rumored inclusion of a 120Hz ProMotion display.

If you’ve ever used an iPad Pro or an iPhone Pro model, you know the magic of ProMotion. It delivers buttery-smooth scrolling, ultra-responsive gaming, and fluid animations that make the entire experience feel faster and more premium. Bringing this technology to the standard model is a huge win for all users, closing a major gap between the standard and Pro lineups. This, combined with the expected new A-series chip, means the base iPhone 17 could be a true powerhouse.

 

The Supporting Cast: Apple Watch and AirPods Join the Party

 

An Apple event wouldn’t be complete without updates to the wider ecosystem.

  • For the Wrist: Apple Watch Series 11, Ultra 3, and SE 3 We’re expecting a full refresh of the Apple Watch lineup. The Ultra 3 is the one to watch, with rumors pointing to an even larger display and faster charging, solidifying its place as the ultimate adventure smartwatch.
  • For the Ears: The Long-Awaited AirPods Pro 3 It’s been three long years, and a successor to the beloved AirPods Pro 2 is finally on the horizon. The AirPods Pro 3 are expected to feature a sleeker, smaller design, a powerful new chip for better connectivity and audio processing, and potentially even new touch controls.

 

What We’re Most Excited to See

 

As tech enthusiasts, a couple of things really stand out to us:

  1. The “In-Hand” Feel of the iPhone 17 Air: Specs are one thing, but how a device actually feels is another. We’re incredibly curious to see if this new, ultra-thin design redefines the ergonomics of a smartphone.
  2. The Impact of 120Hz on the Standard iPhone: This is a quality-of-life upgrade that millions of users will appreciate every single day. It’s a classic Apple move of perfecting a technology and then bringing it to a wider audience.

The stage is set for a truly exciting event. It feels like more than just an incremental update; it feels like the start of a new chapter for Apple’s design philosophy.

We’ll be watching live and sharing our thoughts. What are you most excited to see on September 9th?